Technology Sports Contest

Track 2 / Creative Design

Launch Your Squad

Your role

Creative Designer / Brand + Marketing

Name it. Brand it. Launch the campaign.

HADO is for every kind of student: athletes, artists, gamers, performers. The best squads are built from the right mix. Use the HADO Resource Kit to build your squad's identity, then launch a social media post that makes every kind of student want in.

3 QUESTIONS Identity sheet
1 SOCIAL MEDIA POST Image or video
1 GUEST STAR From another crew

Meet Team Mantis

See what you're making

Example made by AB Studios. Yours should look like your squad, not ours.

01 / Start on paper

Name it first.

Every team has an identity before it ever plays a HADO game. Answer these three questions before you open any design tool.

The name. What's your squad called, and why does it fit a HADO team?
The one-liner. What is your squad about? Just one sentence, like you're telling a friend.
The recruits. Name two kinds of students you want to reach, like a dancer or a football star. What makes each say yes?

Tip:

Use the Squad Identity Sheet below. These three answers shape everything you post. Don't skip them.

02 / Make the campaign

Build the post.

Photo, graphic, reel or short video. Use any tool you like. Your social media post needs all four things:

Name + visual identity. Your logo, colors, and one consistent look across the whole post.
A hook. The first line or first second that stops the scroll.
A guest star. A friend from drama, dance or football who appears in your post.
A call to action. Where does an interested student go next?

Next up / Remix your post

One squad. Every kind of kid.

A different reason to join for each crowd.

Remix A / The Performers

Stage Crew Cut

Remake your post for drama, dance and music students. Show HADO as a performance: big moves, big reactions, the moment the crowd goes wild.

Swap your hook so it speaks their language, like “Your next stage has a scoreboard.”

Remix B / The Athletes

Game Day Cut

Remake your post for students who already play a sport. Show HADO as competition: speed, strategy, and a team counting on you.

Swap your hook so it speaks their language, like “Think you’re fast? Prove it.”

Flip the hook

Your next stage has a scoreboard.

Track 2 / Creative Design

Squad Identity Sheet

Answer these three questions before you open any design tool. Your answers are the foundation of everything you build. Do not skip them.

About you (optional)

Gamertag Your gamertag, not your real name. Squad name School or organization

Squad Name: What is your squad called, and why does it fit a HADO team?

See an example

Example: We chose Phoenix Rising because HADO is all about coming back stronger. Every round is a reset, and you never stay down long.

Squad name Why it fits

What Your Squad Is About: Say it in one sentence, like you're telling a friend

See an example

Example: We are the squad that proves you do not have to be a gamer to compete. You just have to show up ready to move.

Hint: One sentence. Keep it simple. Say it out loud. If it sounds like a slogan, rewrite it.

Who You Are Recruiting: Describe them like you know them

See an example

Example: We are going after the kid who plays basketball at lunch but never thought esports was for them. They are competitive, they like being part of a team, and they would love HADO if they ever saw it.

Hint: Be specific. Describe a real person. What do they care about? What would make them say yes?

Recruit 1 Recruit 2

Squad card preview

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Before You Start Designing

Read your three answers back out loud. If they feel connected, and the name, the purpose and the person all point in the same direction, you are ready to design. If something feels off, adjust it now. Your post should feel like it was made for the people in question 3.

Using a school computer? Download your sheet, then tap Clear my answers.

Before you submit

Is your campaign ready?

My Squad Identity Sheet answers all three questions: the name, what we're about, and who we're trying to reach.
My main post has our name, look, hook, guest star and call to action, and my remix changes the hook for a new crowd.
Everyone who appears in my post agreed to be in it.

Your artifacts

Squad Identity Sheet + Main Post + One Remix

Submit through your sponsoring adult via the contest registration portal. HADO USA will contact them about next steps for bringing the full HADO Technology Sports Launch Challenge to your organization.